The Mob Wife Aesthetic Is Taking Over Our Make-Up Bags, Too – Here’s How To Do It Properly (2024)

With #mobwifemakeup having gained over 57 million views on TikTok, it's clear that beauty is key to achieving a believable mob wife aesthetic (which collectively boasts 155M views on the app). Can you imagine Michelle Pfeiffer in Scarface without her smouldering eyes and red lipstick or Sharon Stone in Casino without that bouncy blow out? I think not. If, like the millions on TikTok, you are keen on recreating the 'more is more' look, you'll need to pay close attention to the following...

Mob Wife Make-Up

'It is a celebration of unapologetic brazenness, a departure from the demure looks that have dominated recent beauty trends. It's a bold statement that refuses to conform, encouraging individuals to embrace their inner power and confidence. As a result, TikTok has become the epicentre of this movement, with users eagerly sharing their interpretations and tutorials, fuelling the trend's meteoric rise.'

Moulton says that the key components to achieving a classic mob wife make-up look is the following: dark and shimmery eyes for full impact; smudged kohl eyeliner; contour for a defined facial structure; a bold brown or neutral lip and a matte finish all over.

Michael Gray, creative stylist atJohn Frieda,says 'the essence of the mobwife aesthetic really is captured within the hair – a celebration of big, bouncy, voluminous and perfectly coiffed blow-dries that show off luxurious volume and bounce.'

Armed with the right products and technique, you can certainly achieve the look for yourself. Gray advises beginning with towel dried hair and a few mists of a thickening spray like John Frieda PROfiller+ Thickening Spray, £8.99. Then blow dry your hair upside down for added volume at the roots and use a round brush to smooth out and create that retro bounce. Once it is 90% dry, carefully set your hair in place with Velcro rollers for that perfect bounce and spray over with John Frieda's Volume Lift Lightweight Hairspray, £6.99, for extra lift. Wait for your hair to set and cool fully, before unwrapping each roller by pulling them away from the face to ensure you’re working with and not against the flow of the hair, then shake it out for maximum volume. Finally, finish with a last mist of hairspray to lock everything into place.

It's proving so popular even Ariana Grande is on board. In her latest Instagram posts, the singer is sporting a French mani with thick white tips – a far cry from the recent trend of micro manis. To DIY the look yourself, use a good quality white polish which is opaque once applied with two coats – we love Nailberry L'oxygéné Oxygenated Nail Lacquer in Flocon, £16.50.